Company Name: |
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Contact Name: |
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Email: |
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Phone: |
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Current Website: |
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Business Goals
What are you trying to achieve by building this website? What do we want them to do when they visit our site (Conversion Goals) |
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Target Audience
Who is our target audience for the site? Include demographics, computer skills etc.
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Information Buckets
What information categories must we provide to meet our objectives? How do we want to organize our information into these categories? Aim for 5-7 sections. |
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| Number of Pages
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| Required Functionality (check all that apply) |
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Corporate history, news, and press releases |
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Executive biographies |
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Product and service information |
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Online purchasing/donation |
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Support for existing customers/clients/students |
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News and current events |
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Articles, white papers |
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Online request for information (RFI) forms |
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Login for restricted information |
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Directions, locations, hours, etc. for brick-and-mortar location |
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Forum / Message Board |
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Educational materials |
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Links to other resources |
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Fun, games, or entertainment |
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A strong brand identity |
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Art or craft portfolio |
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Software or documents available for download |
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Media (pictures, audio, video) available for viewing/downloading |
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Site map |
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Site search function |
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Blog postings and reader comments |
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Customer Testimonials |
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Selling a product or service online (Ecommerce) |
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Website Creative Direction
List some websites that your really like. This will give us a starting point for developing the ‘look and feel’ for the website. |
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Search Engines Optimization (SEO)
What level of SEO and SEM is required? These are mechanisms for driving traffic to the website. |
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Initial Website Budget
The total budget required for your project will depend on the scope and functionality of your site.
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